If you believe in the eighteenth century view of the mind, you will look and act wimpy. You will think that all you need to do is give people the facts and the figures and they will reach the right conclusion. You will think that all you need to do is point out where their interests lie, and they will act politically to maximize them. You will believe in polling and focus groups: you will believe that if you ask people what their interests are, they will be aware of them and will tell you, and will vote on it. You will not have any need to appeal to emotion---indeed, to do so would be wrong! You will not have to speak of values; facts and figures will suffice. You will not have to change people's brains; their reason should be enough. You will not have to frame the facts; they will speak for themselves. You just have to get the facts to them.. George Lakoff
Some Similar Quotes
  1. When male authors write love stories, the heroine tends to end up dead. - Susan Elizabeth Phillips

  2. May my heart be kind, my mind fierce, and my spirit brave. - Kate Forsyth

  3. A book series is never truly over. The story lives on, even when the final page has been turned. - Richard P. Denney

  4. The brightest light casts the darkest shadow. - Jess C. Scott

  5. Ignorance isn't a sword. It's a weight that drags a soul swirling to the bottom of the sea. - Melodie Ramone

More Quotes By George Lakoff
  1. In short, philosophical theories are largely the product of the hidden hand of the cognitive unconscious.

  2. Why didn't the Democrats accomplish more right after the 2006 elections that gave them control of Congress? It wasn't just that they didn't have votes to override a presidential veto or block a filibuster. They didn't use their mandate to substantially change how the public--and...

  3. The properties of mind are not purely mental: They are shaped in crucial ways by the body and brain and how the body can function in everyday life. The embodied mind is thus very much of this world. Our flesh is inseparable from what Merleau-Ponty...

  4. Fighting is found everywhere in the animal kingdom and nowhere so much as among human animals. Animals fight to get what they want--food, sex, territory, control, etc.--because there are other animals who want the same thing or who want to stop them from getting it....

  5. If you believe in the eighteenth century view of the mind, you will look and act wimpy. You will think that all you need to do is give people the facts and the figures and they will reach the right conclusion. You will think that...

Related Topics